Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

TechCrunch:

Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook.?This retargeting option could be a huge money maker for Facebook as it will allow for more relevant direct advertising.

Read the whole story: TechCrunch

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