Slick marketing is out. ?The frugal, time tested methods of successful direct marketing are back in favor. That means testing on a small scale and making sure you don?t waste your money on any form of advertising or marketing you cannot track and measure.
Maybe it?s time you consider direct marketing your business by phone.
With over-the-phone prospecting you can reach new markets and test new offers in ways that are practical and easy to test.
How to do it? The three tips in this video?will get you started.
The video is quite short ? less than two minutes. ?Take a look. ?I think you?ll find the info?timely and helpful ??especially?in this?economy!
Category: Business to Business Lead Generation, Lead Generation & Appointment Setting, Market Testing Strategies
Source: http://prospectingb2b.com/how-to-market-b2b-in-hard-times
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